ChatGPT vs LinkWhisper: Which One is Best for Internal Linking in SEO?

ChatGPT vs LinkWhisper

Comparing ChatGPT vs LinkWhisper for internal linking in SEO? See how the AI tools stack up in relevance, customization, volume, accuracy, and more. Learn which solution delivers the best internal links.

Internal links are crucial for SEO success by guiding search engines through your content and passing authority to pages. Two popular content creation tools, ChatGPT and LinkWhisper, can generate internal links automatically. But which AI assistant provides the best internal links for SEO? This in-depth comparison examines the strengths and weaknesses of both tools to help determine the ideal option for your site.


Internal linking forms the backbone of SEO optimization by connecting relevant pages on your site through hyperlinks. This allows search bots to better crawl and index your content. Quality internal links also pass equity to boost pages higher in rankings.

Many content creators are now utilizing AI tools like ChatGPT and LinkWhisper to automate internal linking when generating content. However, the quality of AI-generated links can vary greatly. Assessing factors like relevance, anchor text, volume, and formatting is key to choosing the best tool for your needs.

This comparison looks at how ChatGPT and LinkWhisper perform for on-page SEO internal linking to help identify the ideal solution. Keep reading for an in-depth analysis.

How ChatGPT Handles Internal Linking


As a broad conversational AI, ChatGPT takes a generalized approach and Prompts to incorporate internal links in content. Here are some notable aspects of its internal linking capabilities:

  • Asks clarifying questions about target keywords/pages for linking
  • Links seem semantically relevant to the surrounding topic
  • Uses a mix of branded and generic anchor text
  • Link volume is low, averaging 2-5 internal links per 1000 words
  • No control over link placement or formatting
  • Minor errors occasionally observed in links or anchor text

Overall, ChatGPT provides relevant contextual internal links in a hands-off manner. However, lack of customization, low volume levels, and potential inaccuracies indicate limitations for SEO use cases.

Read also: Kokoa TV


LinkWhisper is purpose-built for SEO internal linking automatically relevant to the Topic. Here are some key strengths and features:

  • Requires uploading a list of target pages/keywords for linking
  • Links appear highly topically relevant
  • Customize the exact anchor text for each link
  • Control frequency and placement of links
  • Formats links consistently
  • Checks for broken pages and errors
  • Generates 20-50 links per 1000 words on average
  • Provides internal link reporting

LinkWhisper delivers robust customizable internal linking tailored specifically for SEO authority building. The increased relevancy, volume, precision, and transparency make it advantageous for SEO.

PurposeGeneral content creationInternal linking for SEO
RelevanceLinks seem contextually relevantHighly semantically relevant links
Anchor TextFull control over link placement, frequency, and formattingA mix of branded and generic
Link Volume2-5 internal links per 1000 words20-50 internal links per 1000 words
Control & CustomizationNone – links generated automaticallyFull control over link placement, frequency and formatting
AccuracyOccasional minor inaccuracies observedChecks for broken links and errors
Link ReportingProvides internal link reporting

Pros of Using ChatGPT for Internal Linking

Despite some limitations, ChatGPT does offer a few advantages:

  • Convenient hands-off linking integrated into content
  • Links sound natural in the context of topics
  • Helps maximize branded anchor text SEO opportunity
  • Useful baseline of links generated automatically

The downsides of ChatGPT for internal linking include:

  • Very low link volume insufficient for SEO
  • Lack of customization over link placement, anchor text, and formatting
  • No transparency into the types of links generated
  • Unable to provide internal link reporting
  • Some inaccuracies and irrelevant links are occasionally observed

LinkWhisper shines when it comes to internal linking for SEO with advantages like:

  • Abundant relevant links to significantly boost rankings
  • Customization for optimal placement, anchor text, and integration
  • On-topic links sound natural in content flow
  • Complete control over link-building strategy
  • Detailed internal link reporting provided
  • Error-checking helps avoid issues

LinkWhisper has fewer downsides, but things to note include:

  • Requires more effort preparing target pages/terms for AI
  • Large link volume risks excessive optimization if overdone
  • More noticeable as “SEO content” than ChatGPT’s links

Which is Better for Internal Linking in SEO?

When it comes to internal linking best practices like relevance, volume, control, and transparency, LinkWhisper is the clear winner over ChatGPT.

While ChatGPT takes a generalized approach, LinkWhisper is engineered specifically for internal linking authority building. The ability to fully customize links, paired with robust volumes and detailed analytics, gives LinkWhisper the advantage for SEO results.

Quality internal linking is imperative for search engine visibility and traffic. When comparing ChatGPT and LinkWhisper for automated internal linking, LinkWhisper emerges as the premier choice. With fine-tuned control and insights into links, LinkWhisper gives SEO professionals and content creators alike an effective tool to optimize on-page authority signals and boost rankings.